We DO BEAUTIFUL JEWELLERY, AND WE DO IT WELL

JEWELLERY THAT STANDS UP TO LIFE

Convinced that there’s no need to choose between fine jewelry and fantasy, LÕU.YETU offers a new way to wear jewelry. Everyday favorites born from the expert hands of our Parisian artisans, whether assembled or sketched, soldered and stone-set, textured and gilded, adjusted and inspectedeach piece is made to last.

We believe it’s our duty to share the full story of our jewelry, from the initial spark to the final production. This exercise in transparency invites you to discover every step that makes our creations so distinct.

THE STEPS

From the first spark to the final touch, every piece follows a precise path.

1 — The Idea or Theme

Each collection begins with a story, a mood, or a feeling we want to translate into jewelry.

2 — Sourcing

We carefully select chains, stones, textures and materials that will give each piece its personality.

3 — Prototyping

Our design team shapes, tests, and adjusts until the emotion feels just right.

4 — Soldering

Skilled hands assemble and fuse the components to create the base of each jewel.

5 — Assembly

Chains, stones, clasps, and finishes come together with precision.

6 — Gilding

Each piece is delicately gold-plated, using a technique chosen for durability and radiance.

7 — Quality Control

Every detail is checked, size, clasp, finish — to ensure long-lasting wear.

8 — Packaging

Once approved, the piece is prepared with care, ready to meet the one who will wear it.